Posted, 30 September 2024

Gummies and Functional Foods: The Future of Experiential Supplements

As the demand for functional food continues to grow, brands are innovating with gummies, chews, and other edible formats to differentiate their products. These formats have become increasingly popular, offering consumers enjoyable and convenient ways to support their health. This presents product development teams with exciting opportunities to meet market demand for experiential supplements that go beyond traditional formats.

Why Choose Sibelius Natural Products for Gummies and Functional Foods?

When developing a new functional food product, selecting scientifically validated ingredients is essential to ensure efficacy and consumer appeal. Sibelius specialises in ingredients that offer real, experiential and clinically backed benefits, helping your brand stand out in a competitive marketplace.

Overcoming Challenges in Developing Gummies and Functional Foods

Creating successful functional foods like gummies comes with its own set of challenges. Here’s how Sibelius can help:

Taste and Texture

  • The Challenge: Potent ingredients often have strong or bitter flavours that can affect the taste of gummies and chews.
  • Sibelius Solution: Our ingredients are formulated to be easily integrated into your products without compromising flavour or texture. Whether you're developing a gummy or a chew, we can offer versatile ingredient forms, to help you maintain your product's taste profile.

Stability and Shelf Life

  • The Challenge: Active ingredients need to remain stable and effective throughout the shelf life of a product, especially in formats like gummies that are prone to degradation.
  • Sibelius Solution: We test our ingredients for stability, ensuring they perform consistently across different formulations. Our technical support team works with you to optimise your product’s longevity without sacrificing effectiveness.

Bioavailability

  • The Challenge: Even the most effective ingredients are useless if the body cannot absorb them efficiently. Bioavailability is key to ensuring that consumers receive the full benefit of your product.
  • Sibelius Solution: Some of our ingredients are specifically developed to enhance bioavailability, ensuring that your gummies or functional foods deliver on their health promises.

Key Advantages of Sibelius Ingredients for Gummies and Functional Foods

  • Clinically Validated: Our ingredients are supported by clinical studies, offering the scientific credibility needed to back up your product claims.
  • Premium Quality and Sustainability: We prioritise clean, natural, and sustainably sourced ingredients. As consumer demand for transparency and eco-conscious products grows, our ingredients help position your brand as both innovative and environmentally responsible.

Leverage Clinical Evidence for Stronger Marketing

Scientific credibility is a crucial factor in today’s nutraceutical market. Consumers are increasingly discerning and sceptical of unsupported health claims. Partnering with Sibelius allows you to use clinically validated ingredients, giving your brand the power to build trust and differentiate your product.

How Clinical Evidence Boosts Your Brand:

  • Enhanced Consumer Trust: Products formulated with clinically backed ingredients can make more compelling claims, which builds consumer confidence and loyalty.
  • Differentiation in the Market: Clinically proven ingredients provide a unique selling point, setting your products apart from those relying on less substantiated options.
  • Informed Consumer Decisions: Highlighting clinical evidence in your marketing empowers consumers to make well-informed decisions, boosting sales and strengthening your brand’s reputation.

Partner with Sibelius for Your Next Big Product

Sibelius is more than a supplier; we are your partner in developing high-quality, clinically validated gummies and functional foods. Our ingredients help you meet evolving consumer needs while distinguishing your brand in the marketplace.

Ready to Explore What Sibelius Can Offer?

Browse our ingredient portfolio to discover how we can help bring your next innovative product to life.

Our Portfolio

Ready to elevate your functional food product launch?

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