Posted, 28 July 2025

Fuel Your Future: The Science-Backed Rise of Preventive Wellness

As consumers become more proactive about their health, the global preventive healthcare market is experiencing exponential growth. According to Grandview Research, the preventive healthcare segment is expected to reach over $300 billion by 2030, driven by demand for evidence-based, daily-use nutraceuticals that support long-term wellness. Formulators now have an opportunity to lead this shift by developing products that not only treat but also prevent.

This proactive mindset is transforming consumer expectations. Customers now seek targeted, clinically proven ingredients that support joint health, cognitive function, skin resilience, and cellular vitality. In this blog, we discuss four science-backed ingredients that can help fuel your customers' future

NEM® – Fast-Acting Joint Support

NEM® (eggshell membrane) from Stratum Nutrition® is a fast-absorbing, natural source of collagen, hyaluronic acid, and chondroitin. Clinical studies show that NEM® can reduce joint pain and stiffness in as little as 7–10 days. For formulators, it offers a compact, once-daily dose with strong consumer loyalty potential. It is ideal for healthy ageing and mobility formulations.

OVOLUX™ – Sustainable Egg-Based Beauty

OVOLUX™ is a next-gen beauty from within ingredient developed by Stratum Nutrition® derived from eggshell membrane collagen peptides. It's a sustainable solution addressing the collagen market’s move away from bovine and marine sources. With rising demand for ethical, clean-label beauty supplements, OVOLUX™ provides natural, bioavailable support for skin elasticity and hydration.

SageXtra™ – Precision Cognitive Support

SageXtra™ from Stratum Nutrition® harnesses the power of Salvia officinalis, offering a clinically backed boost in memory and focus. As mental wellbeing and brain health become top concerns for Gen Z and Millennials, sageXtra® positions itself as a hero ingredient for nootropic and stress-relief blends.

T-MatoMax™ – Cellular Defence Meets Beauty

T-MatoMax™ delivers a highly bioavailable dose of lycopene, which studies have shown may support sperm motility and cardiovascular health. This natural solution to meet consumer demand is available in a low 175mg dose.

Fuel Your Future: The Science-Backed Rise of Preventive Wellness

Fuel your future product line with ingredients designed for today’s health-conscious consumer. Whether you’re formulating for joint care, cognitive health, or skin vitality, these clinically supported actives are poised to drive the next era of supplement innovation.

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