Posted, 31 January 2025

From Seed to Supplement: Meeting the Veganuary Demand

Veganuary has become a global movement, encouraging people to embrace a vegan lifestyle for the month of January. It has gained significant momentum in recent years, with millions participating each year. In 2025, the trend is expected to continue its growth, presenting an opportunity for product development teams in the nutraceuticals and food industries to innovate and meet this demand. For us, the Veganuary trend offers a chance to leverage plant-based ingredients to support consumer health goals.

The Rise of Veganuary: A Growing Trend

The plant-based food market is growing at an impressive rate. According to a report by Grand View Research, the global plant-based food market is expected to reach $74.2 billion by 2027, growing at a compound annual growth rate (CAGR) of 12.5%. This growth is driven by increasing consumer awareness of the health and environmental benefits of plant-based diets. Additionally, Mintel’s Global Food & Drink Trends 2024 predicts that plant-based products will continue to dominate, with a focus on innovative, functional ingredients.

With these statistics in mind, product development teams must consider not only the ethical and environmental implications of their ingredients but also their functional benefits. Consumers want products that support their health goals, such as improving digestion, boosting immunity, and enhancing cognitive function, all of which can be supported by plant-based ingredients like those we offer.

For product development teams, this creates an exciting opportunity to align with this trend by incorporating plant-based ingredients into new product lines.

Meeting the Demand for Plant-Based Ingredients

As the demand for plant-based products grows, it's crucial for product developers to stay ahead of the curve. One way to do this is by incorporating high-quality plant-based ingredients that not only align with the Veganuary trend but also provide measurable health benefits. Ingredients such as SageXtra™, a powerful brain health ingredient, and Sibelius™:Chamomile tincture, a natural relaxing ingredient, can meet consumer demand for functional, plant-based supplements that support overall well-being.

SageXtra™ is an excellent ingredient for products targeting brain health. This extract is rich in compounds that support cognitive function, memory, and mental clarity. As cognitive health continues to be a key concern for many consumers, especially older adults, SageXtra™ offers a scientifically backed, plant-based option for supporting mental performance, making it a perfect fit for Veganuary-inspired formulations aimed at brain health.

For those looking to tap into the growing demand for sleep-related products, Sibelius™:Chamomile is an ideal choice. Chamomile is well-known for its calming and soothing properties, and Sibelius™:Chamomile offers a standardised, potent extract that could potentially aid restful sleep and reduces stress. As sleep problems continue to rise globally, with millions struggling to get quality rest, offering a plant-based solution like Sibelius™:Chamomile can meet the growing need for vegan-friendly, natural sleep support.

Innovating for Veganuary and Beyond

The Veganuary trend is not just limited to January. Many consumers who try veganism for the first time during the month continue to incorporate plant-based products into their diets year-round.

By focusing on innovative plant-based ingredients that align with key consumer health trends, such as brain health, sleep, and digestion, brands can position themselves as leaders in the plant-based space. SageXtra™ and Sibelius™:Chamomile are just a few examples of ingredients that can help meet these demands, providing functional, scientifically-backed solutions that resonate with health-conscious consumers.

In conclusion, as Veganuary continues to inspire millions to explore plant-based diets, product development teams have a unique opportunity to meet this demand with innovative, plant-based ingredients. By incorporating scientifically-supported ingredients like SageXtra™ and Sibelius™:Chamomile, brands can tap into the growing trend and offer consumers plant-based solutions that support their health goals.

 

  • Grand View Research Report on Plant-Based Foods: The global plant-based food market is expected to reach $74.2 billion by 2027, growing at a CAGR of 12.5%.
    Source: Grand View Research. (2020). Plant-Based Food Market Size, Share & Trends Analysis Report by Product (Dairy Alternatives, Meat Substitutes), by Distribution Channel (Supermarkets, Online), and Segment Forecasts, 2020 – 2027. Retrieved from grandviewresearch.com
  • Mintel's Global Trends 2024: A prediction that plant-based products will continue to dominate, with a focus on innovative, functional ingredients.
    Source: Mintel. (2024). Global Food & Drink Trends 2024. Retrieved from mintel.com

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