31 March 2021 (Oxford, UK) – Sibelius Natural Products has expanded its portfolio of natural ingredients with Sibelius™: MyceliAid – a wild-crafted, sustainably sourced chaga extract that supports immune function, promotes skin health and overall wellness.
Medicinal mushrooms saw skyrocketing growth in 2020 during the COVID-19 pandemic. And as unique varieties promoting new health benefits arrive on the market, shoppers are keen to explore them now more than ever.
“The pandemic has inevitably opened a lot of eyes and consumers have become increasingly aware of their general health,” said Peter Leyland, CEO at Sibelius. “Functional mushrooms are being incorporated into consumers’ everyday routines for their many holistic wellness benefits”.
The rising popularity of medicinal mushrooms is also opening up new avenues of growth for savvy manufacturers. “We know that establishing quality and traceability in this category is critical, and that is why sourcing responsibly is one of our top priorities.” says Leyland.
Sibelius™: MyceliAid is a wild-crafted chaga mushroom grown on birch trees and carefully hand-picked by local farmers, on land protected by the government to ensure its longevity. Sibelius picked a distinguishable source of chaga with superior biological activity, as shown by their patented Chronoscreen™ platform – a proprietary assay for the identification of biologically active ingredients. This means that MyceliAid, other than having been analysed for Botanical ID, can be differentiated from other sources of chaga mushrooms grown in different regions.
As well as being sustainably grown, traceable and scientifically evidenced, MyceliAid comes as a water-dispersible powder suitable for several delivery forms, expanding the possibilities of chaga applications. Click here to find out more about MyceliAid.
About Sibelius Natural Products
Sibelius is a developer and marketer of high-value, clinically validated natural ingredients for use in dietary supplements, foods and beverages. The company is focused on building modern scientific evidence behind well-known botanicals, helping consumers to make informed decisions about the supplements they choose to purchase. Sibelius’ ingredient portfolio supports unique claims associated with cognition, sleep, anxiety, inflammation, cardiovascular health and men’s health. For more information, please fill in the form below: