The Sleep Health Market Overview
Although sleep problems affect a significant percentage of the population, until recently, they hadn't received the attention devoted to other health problems1. A recent survey reported that 51% of adults globally get less sleep than needed on an average night2. Sleep deprivation may negatively impact our quality of life, including physical and mental wellbeing, such as mood, productivity, learning-ability and stress levels. It has also been associated with an increased risk of age-related health risks, including cardiovascular, metabolic and mental problems3,4. Sleep is considered to be the third pillar of health, along with nutrition and exercise, and it needs to become a clear priority to enjoy a longer and happier life5,6.
Over the past few years, the sleep health market has grown significantly. According to a recent report by McKinsey, “the sleep health industry has historically grown by more than 8% a year, with few signs of slowing down” 7. In today’s 24/7 society, insufficient sleep is a global issue that is becoming increasingly common. Working overtime, trying to combine work with family and other responsibilities, along with the increased time spent on electronic devices are only a few reasons why there has been a significant shift in our sleep habits8. Certainly, consumers are gradually becoming more aware of their sleep problems - looking for ways to improve sleep quality and duration.
“The sleep health industry has historically grown by more than 8% a year, with few signs of slowing down”, according to a recent report by McKinsey.
Today, there are plenty of sleep products available in the market, ranging from prescription to over-the-counter medications and natural sleep supplements. When it comes to serious sleep issues, some individuals prefer prescribed and OTC sleeping pills. However, these pills should only be used as a temporary solution, as their regular use has been linked to different unwanted effects, including addiction9. On the other hand, natural sleep aids consisting of ingredients with long history of traditional use, such as chamomile and valerian, provide a safe and effective way to better sleep10. Even in this case, consumers should make conscious decisions with respect to the products they select. Among the plethora of natural health supplements, branded products with high-quality, traceable and scientifically evidenced ingredients are generally considered to be safer and efficacious.
Sibelius' Natural Solution to Restful Sleep
Considering the difficulties that individuals with sleep problems face, we have developed an all-natural solution to support sleep and maintain immune health, Sibelius™:Chamomile. It is a branded, scientifically evidenced, high-quality Roman chamomile tincture that derives from a proprietary, non-GMO cultivar of Roman chamomile (Chamaemelum nobile L. All.), grown in the UK for Sibelius Natural Products.
Roman chamomile, more formally known as Chamaemelum nobile L. All., (or under its synonym Anthemis nobilis L.) is one of the oldest known and most widely used species of the daisy family. It has been used throughout the world for over two thousand years, and continues to be very popular in the West for its relaxing, anti-inflammatory and anti-spasmodic effects11. One of the most common traditional uses of this herb is to treat stress and insomnia12. Roman chamomile has an admirable safety profile and is a great source of a variety of chemical compounds, including flavonoids, sesquiterpenes, esters and phenolic acids, responsible for its immune health and relaxing properties9,13.
Sibelius will launch the Sibelius™:Chamomile tincture at SupplySide West this October. Visit booth #5310 to receive free samples and experience it for yourself!
By Loukiana Chatzinasiou
1 Partinen, M et al. Chapter 7: Nutrition, Sleep and Sleep Disorders- Relations of Some Food Constituents and Sleep. INTECH. 2014.
2 Princes Cruises. Princess Cruises Expands Annual Relaxation Report Internationally. 2018. [Online] [https://www.princess.com/news/news_releases/2018/07/Princess-Cruises-Expands-Annual-Relaxation-Report-Internationally.html]
3 NHS. Why lack of sleep is bad for your health. 2018. [Online] [https://www.nhs.uk/live-well/sleep-and-tiredness/why-lack-of-sleep-is-bad-for-your-health/]
4 Grander, MA. Sleep, Health and Society. Sleep Med Clin. 2016; 12(1): 1-22.
5 Watson, NF, Badr, MS, Belenky, G et al. Recommended amount of sleep for a healthy adult: a joint consensus statement of the American Academy of Sleep Medicine and Sleep Research Society. Sleep. 2015, 38: 843-844.
6 Mossavar-Rahmani, Y, Weng, J, Wang, r et al. Actigraphic sleep measures and diet quality in the Hispanic Community Health Study/Study of Latinos Sueno ancillary study. J Sleep Res. 2017, 26: 739-746.
7 Goldman, D. Investing in the growing sleep-health economy. McKinsey & Company. 2017.
8 Chattu, VK, Sakhamuri, SM, Kumar, R, Spence, DW, BaHammam, AS, Pandi-Perumal, SR. Insufficient Sleep Syndrome: Is it time to classify it as a major noncommunicable disease?. Sleep Sci. 2018; 11(2): 56-64.
9 Smith, M. et al. Sleeping Pills and Natural Sleep Aids. 2019. [Online] [https://www.helpguide.org/articles/sleep/sleeping-pills-and-natural-sleep-aids.htm]
10 Kline. Tech Devices and Natural Products Drive the U.S. Sleep Aids Market Growing at Double digit Rates. CISION PR Newswire. 2019.
11 EMA. Assessment report on Chamaemelum nobile (L.) All, flos. EMA. 2012.
12 Natural Touch Aromatherapy. Chamaemelum nobile/ Anthemis nobilis- Compositae (Asteraceae). [Online] Available: https://www.naturaltoucharomatherapy.com/wp-content/uploads/2018/09/roman-chamomile-monograph.pdf
13 Chatzinasiou, L. Roman Chamomile: A forgotten treasure. 2017. [Online] Available: http://mecklenburghsquaregarden.org.uk/roman-chamomile/[/vc_column_text][/vc_column][/vc_row]